M.U.D. P.I.E (Marketing Urban Dream thru Positive Image Entertainment) is an organization focused on changing the education, core values, and overall outlook on society in young urban Americans by changing their behavior patterns.
Changing behavior in people is often considered one of the toughest challenges that face parents and businesses. Many experts believe that there are only three ways that a person changes their behavior; (1) through intense and deep therapy (which most parents and business people do not have the expertise to conduct); (2) the result of a tragic situation or occurrence in their life (such as a death in the family); (3) valuable impact impressions that create sustainable models from which to choose from.
M.U.D.P.I.E recognizes that most urban youths develop their education, core values, and overall outlook on society from the music and entertainment industry. In fact no other industry has more impact on the urban youths than the music and entertainment industry. Therefore if this is the message that is developing our society we must do everything we can to ensure the proper messages are imbedded throughout this industry. Unfortunately this industry is saturated with all the wrong messages and continues to deliver the wrong messages. Unless we change this now, we will continue to commit resources on "corrective" programs that are difficult to achieve long term progress.
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